Tell a brand story so compelling, people share it. Identify with it. And most important, act on it.

Copywriter, editor, author, and content marketing expert Ralph Allora creates messaging that drives engagement for powerhouse brands.

Ralph Allora, principal of Allora Communications, specializes in copywriting and marketing messages that help clients convey their brand identity in the language customers want to hear. Audiences come away with not just a better impression of these companies, but a desire to act on it.

His corporate experience includes management and creative marketing roles at some of America’s best-known media brands such as Esquire, Motor Trend, Forbes, and U.S. News & World Report. His consulting clients have included The New York Times, The Wall Street Journal, Departures, and Condé Nast Media Group; his sponsored-content work has appeared on channels including Forbes BrandVoice and WSJ Custom Studios. Ralph is the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for harnessing the power of the written word.

Copywriting and editing for:

Brand Positioning

Branded/Sponsored Content

Digital/Print Advertising

Direct Mail

Email Marketing

Marketing/Sales Collateral

Marketing/Sales Presentations

Marketing/Sponsorship Proposals

Media/Press Materials

Native Advertising

Out-of-Home Advertising

Podcast Content

Social Media

Video Scripts

Website Content

For samples, please contact.

Vertical expertise including:

Automotive

B2B

Fashion/Apparel

Green Living

Health

Home

Luxury

Nonprofit

Spirits

Technology

Travel

Ralph Allora has written engaging marketing content on behalf of leading brands, companies, publishers, and nonprofits including:

Acura

Alteryx

Amazon Developer Services

American Heart Association

Amer Sports

American Marketing Association Puget Sound

Architectural Digest

ARIA Las Vegas

Automobile Magazine

Auxano Advisors

Avvo

B&B

Basil Hayden

Beefeater

Bellagio

Boeing

Brooks Brothers

Cadillac

Camber Collective

Canon

Car and Driver

Career Gear

Cathay Pacific

Cayman Islands Dept. of Tourism

Century 21

CenturyLink

Chevrolet

Chinet

Condé Nast Media Group

Corsis

Crystal Cruises

Delta Private Jets

Departures

Details

The DIY Network

Domino

Drambuie

Esquire

Essence Healthcare

Every Day with Rachael Ray

Fast Company

Forbes

Ford

Four Seasons

Gentleman Jack

Glenfiddich

The Glenlivet

Good Housekeeping

Gore-Tex

Gourmet

Harper’s Bazaar

Hearst Magazines

Heineken Light

Helen Keller International

Hemispheres Research

Hertz

Hilton Honors

Hispanic Scholarship Fund

Home Safety Council

Hyundai

IDX

Infiniti

ITC Hotels

Japan National Tourism Organization

K2 Software

Kinzie Marketing

Land Rover

LegalNature

Lighthouse Global

LYCRA

Marie Claire

Mercedes-Benz

Michelin

Modern Bride

Montblanc

Motor Trend

MVMT

Netherlands Board of Tourism & Conventions

NetJets

The New York Times

New Zealand Tourism

Omni Hotels

Outward Bound Center for Peacebuilding

Park Hyatt Hotels

Paul Mitchell

Peninsula Hotels

Peroni

Petco

Point B

Popular Mechanics

Qapital

Readers Digest Association

Regence BlueCross

Road & Track

SAP Concur

Seafood Nutrition Partnership

Seattle Animal Shelter

SELF

Shangri-La Hotels

Sofitel

Subaru

Teen Vogue

Toyota

U.S. News & World Report

Visit Florida

Visit Mexico

Visit Seattle

Volkswagen

The Wall Street Journal

WheelsUp

Whitepages.com

WideNet Consulting

Windstar Cruises

Women’s Health